Frequently Asked Questions

General

What is BestBiz ToolBox?

BestBiz ToolBox is a marketing automation platform that offers many tools and features to help business owners and marketing professionals centralize and automate their tasks in a simple and smart way.

With BestBiz ToolBox, you can:

* Manage all your social media from one place

* Engage with your customers by creating and sending winning email campaigns.

* Design stunning and dynamic landing pages with no coding.

* Create automations with an intuitive visual builder.

* Grow and maintain your audience lists seamlessly.

* Track and analyze all your marketing activities on a customizable dashboard.

What is marketing automation?

Marketing automation is the operation of processing marketing actions through an automated system. This will allow the execution of multiple marketing tasks in an easier, faster and organized fashion.

What are the benefits of using a marketing automation platform?

Marketing automation platforms like BestBiz ToolBox allow businesses to manage their marketing campaigns and activities effectively by:

1. Saving Time: BestBiz ToolBox allows you to perform multiple actions in an efficient way by reducing the time usually consumed in manually handling those tasks.

2. Optimizing Resources: BestBiz ToolBox allows you to reduce the cost and efforts you put on human and technology resources.

3. Centralization: BestBiz ToolBox allows you to operate and manage all your digital channels and marketing tasks from one place without the need to handle each

individually.

4. Integration: BestBiz ToolBox allows you to integrate with other applications and platforms seamlessly without the need for any manual handling.

5. Lead Profiling: BestBiz ToolBox allows you to create detailed profiles and scoring for each of your leads based on their behavior such as email engagement, links

clicked, goals reached, automation triggered and more.

5. Lead Profiling: BestBiz ToolBox allows you to create detailed profiles and scoring for each of your leads based on their behavior such as email engagement, links

clicked, goals reached, automation triggered and more.

6. Personalization: BestBiz ToolBox allows you to tailor your marketing campaigns and content to individual users’ characteristics, preferences and behavior.

Personalization increases engagement, conversion and retention.

7. Lead Nurturing: BestBiz ToolBox allows you to manage and nurture your leads as they move through your funnels – from the moment they step-in to the time they

convert.

8. In-depth Analysis: BestBiz ToolBox allows you to track and measure the performance of all your assets, campaigns and content to the highest level of granularity.

Is marketing automation suitable for any type of company?

Marketing automation is a great tool for any type or size of business. Be it a large manufacturing corporation or a small local shop, a startup SaaS or a global NGO. Each business can take advantage of the many features available for them on the platform and use them according to their needs. BestBiz ToolBox was in fact conceived with that flexibility in mind and developed to offer marketing automation with the utmost simplicity to make it easy for anyone to use it

Pricing

How does your pricing work?

BestBiz ToolBox is an adaptive marketing automation platform. We offer you the ability to choose the features that you need and change them as you grow.

With BestBiz ToolBox, you get:

- Unlimited contact

- Unlimited automation workflows

- Unlimited social media profiles

- Unlimited landing pages

- Unlimited dashboards and reports

We believe that this model speaks to companies from their early stage to their growth phase. Our plan is to give you a platform that adapts to your growth and budget. You can also choose between monthly and yearly billing. To find out more about our plans and pricing, click here.

Can I try BestBiz ToolBox before I buy it?

YES. We offer a 14-day risk free trial with no contract, no credit card required where you have a full access to the entire functionalities of the platform for a period of two weeks. You can upload or download any information and your data will be handled. If you don’t provide your credit card information at the end of your trial period, your data will be immediately removed.

Is a contract required?

No. We do not require you to sign a contract to use BestBiz ToolBox for any length of time. If your company requires a contract, we can provide one, or sign your agreement, but we do not require one.

Can I cancel my subscription at any time?

YES. You can cancel your monthly subscription at any time. Your credit card will not be charged beyond that month. However, if your fee is based on an annual billing subscription, then you need to change your billing settings with one of our success managers.

Can I change from annual to monthly billing?

Annual billing offers reduced subscription fees by requiring commitment to pay fees on a monthly basis for a full year. You can break this agreement at any time, but you will be charged according to the regular monthly billed fees for all previous months of the agreement.

If I want to exceed my limits, can I change my plan?

YES. You can, at any point in time, upgrade or downgrade your features to suit your needs.

I can't seem to create a plan that suits my needs. Is it possible to customize your platform?

YES. Our platform was built from the ground up entirely by our team of marketing-savvy experts and developers. We can customize our platform to integrate and function with any requirement. To better understand your needs and to answer any questions, book a meeting with one of our success managers.

I’m a high volume sender, do you accommodate more than a million emails per month?

YES. We can definitely accommodate high-volume sending clients. Talk to one of our success managers to learn more about our volume pricing.

Do you have special rates for enterprises?

YES. Talk to one of our success managers to learn more about our Enterprise rates.

Do you have special rates for partners and affiliates?

YES. We have a Partners Program that includes special high-volume rates and lucrative commissions as well as training, tools and full support to agencies, consultants, implementation partners and affiliates. Talk to one of our success managers if you’re interested.

Do you help with the setup process?

YES. We offer optional personalized onboarding, setup and training on our platform.

How many hours of support will I get?

We consider that support is key to your success. That’s why we don’t limit our technical support with a defined number of hours. As long as it’s reasonable and productive, we will keep on extending our technical help until you are fully capable of doing what you intended to do. We also offer training and one-on-one support at a very reasonable cost if you wish to reduce your learning efforts to the minimum.

Features

General

I'm only interested in using social media management on your platform. Can I choose only one module?

YES. BestBiz ToolBox is an adaptive marketing automation platform. You can choose one or more modules to customize your subscription to your needs.

Please note that the Lead Management and Email Marketing* modules are preselected and will always be turned on since they are essential and available for free.*

Email marketing is available for free with a limit of 5000 emails/month. You can always change this limit to the number of emails you expect to send per month and change your subscription accordingly. Cost will vary depending on the number of emails you choose.

Does BestBiz ToolBox support an e-commerce website?

Yes. BestBiz ToolBox has its own e-commerce elements and it can integrate with other e-commerce platforms such as Shopify and WooCommerce.

Do you have a WordPress plugin?

Yes, BestBiz ToolBox has a WordPress management console. This comes with the PRO version of our platform

Do you integrate with other CRMs or platforms?

YES. We integrate with thousands of third party apps using native connectors and synchronization tools including Salesforce, Hubspot, Zapier, Shopify, Wordpress, Zoho CRM and more.

Can I send SMS messages from BestBiz ToolBox?

You need to add the LeadConnector phone solution or have a subscription with Twilio, a third party SMS messaging provider, in order to send SMS messages from the BestBiz ToolBox platform.

How many SMS messages can I send per /month?

The number of SMS messages are based on the plans you subscribe to with LeadConnector or Twilio.

Automation

How does an automation work?

An automation works by setting up the triggers i.e (signup to list) and actions corresponding to that trigger (send an email), then activating it once all the actions have been added.

What are all the possible triggers?

There are a total of 55 triggers at last count. Triggers exist in the following categories: Contact, Events, Appointments, Opportunities, Affiliate, Membership, Payments, Shopify, IVR, & Communities.

What are all the possible actions?

There are a total of 71 actions as of last count in the following categories: Contact, Communication, Send Data, Internal Tools, Workflow AI, Eliza, Appointments, Opportunity, Payments, Marketing, Affiliate, Membership, IVR, & Communities.

Can I sync contacts to Facebook or Google?

Yes. You can add or remove contacts to or from your Facebook or Google custom audiences. This allows you to create a more personalized experience for your leads by retargeting them with relevant ads based on their customer journey‘s stage.

Can I track my automation analytics?

Yes. BestBiz ToolBox has in-depth insights and metrics to help you monitor and optimize your automations.

Lead management

How does an automation work?

An automation works by setting up the triggers i.e (signup to list) and actions corresponding to that trigger (send an email), then activating it once all the actions have been added.

What are all the possible triggers?

Triggers are: Signup to List, Reached Goal, Specific Date, Contact Update API, Email Opened, Link Clicked, Completed Order, Missed Appointment, and Custom Event…

What are all the possible actions?

Actions are: Send an Email, SMS, Add to List, Update Contact, Remove from List, Add to Automation, Remove from Automation, Add Tag, Remove Tag, Create New Task, Add to Task, Sync to Third Party (adding or removing someone from a Facebook or Google custom audience) and Notify Team.

Can I sync contacts to Facebook or Google?

Can I track my automation analytics?

Yes. BestBiz ToolBox has in-depth insights and metrics to help you monitor and optimize your automations.

Email marketing

How many emails am I allowed to send?

As many as you need. You can set and change the limit of emails you expect to send.

Check our pricing page for more details.

Do you have a drag-and-drop functionality?

Yes. You can create an email by choosing from our drag-and-drop pre-designed templates, layouts or components.

Can I upload an external email template?

Yes, you can. By uploading your own HTML code.

Can I personalize my emails?

Yes, you can personalize your emails by adding shortcodes that are available in the email builder editor.

Are your emails mobile friendly?

Yes. We always make sure our emails are mobile responsive and look great across all devices and browsers. You can use our inbox testing to preview how it looks.

How is email marketing performance measured?

It depends on whether your business is B2B or B2C and the target audience you would like to reach. You can send the same email at different days and times to determine the most convenient time.

Can I send a large volume of emails in small batches?

Yes. You can use chunk sending functionality within BestBiz ToolBox to break down your target lists into smaller subsets and mitigate your sending risk (spam, bounces, etc…) across a longer period of time.

How is email marketing performance measured?

You can measure the performance of your campaigns by tracking the open rate, click through rate, conversions, bounces and spam complaints so you will be able to determine, based on the goals you set, if the desired results are met or not.

How many SMS messages can I send per month?

The number of SMS messages are based on the plans available in Twilio. You’ll be able to send Twilio SMS from the BestBiz ToolBox platform using our LeadConnect service or via third party using Twilio.

What are soft bounces and hard bounces?

A soft bounce indicates a temporary delivery issue of the campaign to an email address. This can be due to the email inbox being full, or the recipient mail server is experiencing some technical issues and is temporarily offline. In short, this means the current campaign could not be currently delivered, but if you try again in the future, you might be able to deliver the message because this is not a permanent delivery issue.

A hard bounce however means that there is a permanent issue with the delivery. This is due to the email address not existing anymore for example or maybe the domain name of the recipient has expired.

Landing pages

How to create a landing page with BestBiz ToolBox?

You can create a landing page by choosing from our pre-designed templates, layouts or components. Or you can either develop a new design building block on your own.

Can I personalize my landing pages?

Yes, you can personalize your landing pages by adding shortcodes that are available in the landing page builder editor.

How many landing pages can I create?

You can create as many landing pages as you want. No limitations.

Can I upload an external landing page?

Yes, you can. By uploading your own HTML code.

Can I test the responsiveness of a landing page?

Yes. You can preview how your landing page looks across your browsers and different devices.

Does your landing page builder include ecommerce?

Yes. You can now copy the feed of a particular ecommerce website and use them as blocks in landing pages. Users will be able to view the products directly on these pages.

Can I measure the analytics of my landing page?

Yes. BestBiz ToolBox allows you to track the traffic and conversions generated from your landing pages and obtain detailed lead interactions across your various marketing channels.

Can I add my own tracking code to my landing page?

Yes. You can add third party tracking or retargeting codes such as Google Tag Manager and Facebook Pixel. Please refer to this guide for clear instructions.

Can I use my own domain name with VBOUT landing pages?

Yes, BestBiz ToolBox allows you to use your own custom domain with your landing pages. Please refer to this guide for clear instructions.

Can I add UTM tags to my landing page?

Yes. You can add UTM parameters to your landing page in order to measure the performance of your campaigns and find out how to get more visitors. Check out this guide to find out how to add these parameters to your landing page URL.

Social media management

What channels does BestBiz ToolBox allow me to manage?

You can manage your Facebook, Twitter, LinkedIn, TikTok, Google Business Profile, and Instagram. You can monitor your posts, followers, following, and reply to comments.

How many profiles can I connect?

You can connect as many profiles as you want.

Is there a calendar view of scheduled posts?

Yes! You can visualize all your posts on a single calendar. You can use the drag & drop functionality or display your posts on a weekly, monthly or list view to easily manage your social media content.

Can you automate social media posting?

Yes. You can schedule your social media posts from the dashboard ahead of time to be published once or on a recurring manner. You can also put all your posts that you want to publish in an excel sheet for mass posting. Check this for more information.

Can I measure social clicks?

Yes, absolutely. Based on the URL click counter, you’ll be able to track the number of clicks for each of your social media posts.

What social media analytics data can I track within the platform?

There are several metrics that BestBiz ToolBox's social media suite allows you to monitor such as the number of posts, failed posts, approved posts, and recurring posts.

Does BestBiz ToolBox support social listening?

Not at this time. Although, this is on the roadmap for 2024.

What type of content should I post?

It depends on your target audience and their preferences. You can look at your posts insights within your analytics section, to track the previously published posts types, their clicks, comments, impressions, likes and shares. Visuals are enticing for social media and you can use Canva editor to design artworks, banners, infographics and more, without the need for editing skills.

Can I download or export data?

Yes. Depending on your preferences, you can download your data or export reports using custom dashboards. You can also export some data like your followers countries, and posts insights for Facebook, LinkedIn and Instagram.

Analytics