Lead Generation and Marketing Automation MasterClass
Take your lead gen and marketing automation skills to a new level at The Arc Institute.
18 Lessons
Proven growth marketing topics
3 Instructors
Leaders in their domain
Lifetime Access
Learn whenever you want
Why Learn About Digital Marketing & Lead Generation
Grow your business
Learn the best practices to generate and nurture leads using a variety of channels.
Advance your career
Acquire the latest strategies in lead generation and digital marketing.
Show off your skills
Add a recognized certification to your LinkedIn profile or email signature to boost your credibility.
Who Should Take this Course
Marketers who want to increase their skills, use technology to improve their work, and advance their careers.
Entrepreneurs who want to grow their businesses online, especially with inbound marketing and lead generation.
Businesses that want to leverage digital marketing to get more customers.
Anyone else who wants to learn how to generate opportunity and nurture leads.
Course Modules
Chapter 1: Setting Up a Solid Lead Gen Foundation
- Building the perfect buyer avatar 34 mins
- Marketing landscape assessment 21 mins
- Organic content marketing for lead generation 1 hr
- Neuroscience of decision making 31 mins
- Sales scripting and consultative selling 13 mins
- Lead generation copywriting 1 hr 21 mins
Chapter 2: Lead Generation Strategies From Experts
- Facebook advertisement strategies 1 hr
- Youtube ads lead generation 32 mins
- LinkedIn lead generation 38 mins
- Instagram lead generation tactics 48 mins
- Video marketing strategies 1 hr
- Partnership marketing 1 hr 20 mins
- Adwords strategies 43 mins
Chapter 3: Master Marketing Automation
Intro to Marketing Automation 23 mins
Data architecture and lead scoring 31 mins
Designing assets to convert leads 43 mins
The strategy of marketing funnels 2 hrs 8 mins
Killer workflows with BestBiz ToolBox 4 hrs 16 mins
Instructors
Top marketing experts
Hugh Jensen
Dr. Lois Reid
Deryck Jones
BestBiz ToolBox Community
Price
Full Package
Here's some stuff
16 hours on-demand video
Full lifetime access
Certificate of completion
1 Year Pro Plan BestBiz ToolBox
Membership
1 Year Unlimited Support Tickets
Unlimited Contacts
Access to private workshops and community events
$ 3,000
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